How to Start Popcorn business
Few people knows how profitable
popcorn business is, and they are happy to keep it secret from you while they
make all the money. But gone are the days of secrecy
Take a stroll around
the major roads in Lagos, you will see the type of popcorn packages that is
sold on the roads at the hold-ups. It is usually sold for N100 and people are
buying it in hundreds of thousands everyday. It is almost selling faster than
pure water maybe due to the convenient packaging.
Those popcorn you see
on the streets are not made by the sellers, people process them in quantity and
supply to them while they sell and make profit. Pick one of them and you will
see the addresses and phone numbers of the maker, that is the business I am
talking about! You can start processing popcorn in large quantity and be
supplying to the retailers (hawkers and supermarkets) in the city.
One thing that make
popcorn business attractive is because the materials involved in the production
are not costly, anyone can afford them with little efforts. The product sells
fast too because people just enjoy eating popcorn for many reasons.
Popcorn is one my
favorite snack likewise it is to many people. We likes it due to the crispy
effect in the mouth, the nutritional value, and children likes it a lot so
parents buy it for their children.
Again, the profit
potential is quite good and if you can take it to the next level, you will be
assured of making even much more sales and profit.
If you produce 10,000
monthly and sell to the retailers at the price of (maybe) N70, the retailers
will sell for N100 and make profit of N30 each.
The cost of producing a
pack is not more that N40 therefore you will be making profit of N30 each as
well. With this projection, 10,000 packs will give you 10,000 x N30 = N300,000
of pure profit in a month!
Most people who are
into this business are doing it the wrong or old way.
BUSINESS PLAN FOR POP
CORN BUSINESS
What You Need To Start
Your Popcorn Business
Popcorn Machine – Known
as popcorn maker. You will need bigger popcorn machine since you will be
producing in larger quantity. Look for nice one in the market and buy two or
more depending on how many hands you need in the popcorn business. I will
encourage you to employ hands in this business for effective production and
distribution.
Get the type of popcorn
frying machine that is normally used by the eateries. Go for the type that
produce salt and sugar popcorn at the same time; ET-POP6A-D or Funpop 8 oz, it
is sold from N62,000. It’s bigger and process faster that the regular one.
If your area doesn’t
have electricity, buy the type of popcorn maker that uses gas cylinder and
electricity so that you can switch to both power sources. Prices for popcorn
maker starts from N20,000. Go to the seller and negotiate the price.
If you have enough
money, you can go for commercial type like the one pictured here. One of this
will be able to pop all the corn you want in a day.
Commercial Popcorn
Machine For Popcorn Business
Commercial Popcorn
Machine Andersen Ross
Sealing Machine –
Manual sealing machine cost N10,000 to N15,000 in the market, find out what the
exact prices are and negotiate with the seller. Buy according to the number of
workers you have — more hands, more machine, and more productions.
The manual sealing
machine is powered by electricity while you control the sealing manually. You
just position the popcorn filled nylon on the machine and pressed the ‘handle
like’ controller on the nylon edge and it will be sealed by the hot rim. You
will get better information on how to operate it from the accompanying
literature!
Branded Nylon – The is
where the big deal is. To stay ahead of competitors in this business, your
strongest selling point should be your brand.
Take a clue from the
eateries and see how their packages are professionally branded with good and
quality designed pictures and graphics, complete with professional logo. That’s
what sells in business — all popcorn are the same but your brand could make
yours different in the eyes of consumers.
It doesn’t cost much to
get a professional branding for your business, employ a professional graphic
designers to do it for you. Then use the design for all your nylons and other
items like the popcorn wrappers if you are using wrapping papers.
Bags of Corn – Your
major raw material in this business is corn. Buy enough bags of corn depending
on the quantity you wants to produce. You can get as many bags of corn as you
want in Mile-12 market in Lagos.
For corn to pop, There
should be certain amount of moisture within the corn, so that when heated makes
it pop from the inside out, when a corn don’t get popped from inside out, it’s
called a dud, which means there was not enough moisture in that corn. Look for
sweet corn that contain enough moisture.
Sugar, Salt, Butter –
You need sugar and salt and butter to make your popcorn taste great. These one
are difficult to get, go to any shop near you and buy as much as you need.
You need to get
additional training on how to mix the sugar, butter, and salt and the desired
quantity. You will also need to learn how to pop the corn.
Marketing Tips – Target
the street hawkers, they sell the product faster and in large quantity. If you
can get 10 hawkers, you will be sure of supplying them about 500 daily — that
is a whooping 13,000 monthly.
Talk to Supermarkets
and shop owners, you will be surprised of the positive response you will get if
your branding is attractive enough.
Once you have these
requirements in place, you are good to go in your business and starts making
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