HOW TO WRITE TO ATTRACT CUSTOMERS
ONLINE AND MAKE MONEY
Write from
your heart, tell your writing like a story, people don’t want to get bored. Be
interesting and exciting, put yourself in the shoes of your readers.
Writing Tips
to Make Your Content Go Further
1. Write for
your audience first
Not all
posts need to be about your product or service, but they all should be industry
related. Assert yourself and your company as an expert in your industry by
writing SEO-friendly content that is interesting and informative, and do it
better than your competition.
2. Keep it
all under the same roof
Any time you
have an opportunity to showcase other forms of original content like videos,
infographics or whitepapers, make sure to also embed them onto your website as
well and share from there.
3. Make
headlines that pack a punch
You have a
very short amount of text to make a very big impression. So don’t underestimate
the power of an effective headline! Write headlines that are clear, interesting
and make use of rich keywords.
4. Use
keyword-rich phrases
Use
relevant, keyword rich phrases in your headlines as well as throughout your
content to let both your readers and the search engines know what your post is
about.
But beware,
too many keywords will not only turn off your readers but can result in search
engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly,
sticking to a more natural feel. In addition to using keywords throughout the
body of your post, take advantage blog tags by tagging a few relevant keywords
for each post; most general blogs have tagging capabilities already built in.
5. Structure
your posts
The contents
of your post may be great but can be easily lost in an unorganized, inefficient
format. Breaking your content up into smaller paragraphs with headlines makes
for an easy read that will keep your readers engaged. For the search engines,
back-end organization is key too.
Using proper
tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is
important to maintain a well-structured article.
6.
Incorporate imagery
Make your
posts pop with images! People are visual. Adding an image along with your blog
post can make a big impression. Have a Pinterest account? In addition to
promoting your blogs across your other social media channels, posts with images
can also be pinned, adding another avenue for traffic to your website.
7. Propel
content with social media
Social media
is a powerful tool that can help increase the reach of your content and promote
sharing. Post each new article on social media sites and in forums, using
engaging descriptions and a call-to-action. Since the power of social media
lies in sharing, it’s also important to have share buttons on each of your blog
posts. If you want more control of how your links appear when they’re shared,
implementing Twitter Cards for Twitter or Open Graph for Facebook (technical)
can give your shared links a boost, and may help your click-through rates.
8. Implement
Google Authorship
Google
Authorship is a quick and easy way to tie content to a certain author, all you
need is a Google+ account. As a result, your articles come up as rich snippets
in the search results featuring the author’s photo along with the article
title. Google Authorship is great for personal promotion, but can also increase
the click through rate to your articles.
If you’re an author, learn how to set up Authorship for your website.
9. Promote
natural link building
Link
building has come a long way since the days of link buying and link farms, but
links are still an important ranking factor for SEO. Linking to your own
articles or website in your post ensures a link back to your website if your
article is picked up by another site.
If you get
creative with other types of content like infographics and videos, adding an
embed code on your site helps to promote content sharing and also adds a link
back to the original source. Creating great content helps increase the sharability
and the likelihood that other websites will link to it, so aim for quality!
10. Monitor
your activity
Stay on top
of your SEO friendly content by monitoring your efforts. Google Analytics is an
easy and free way to track your page views and the average time spent on a
page. Check things like your bounce rate and time on site to get an idea of how
users interact with your website after landing on your content.
If you see a
high drop off in addition to a low average time spent on the page, that’s an
indication that your content wasn’t relevant to what they were looking for, or
worse, wasn’t interesting.
Also, take a
look at the number of social interactions (shares, likes, etc ) to get an idea
of the virality of your post. Just looking at these simple metrics can give you
a good idea of which content pieces are well-received and liked so that you can
replicate that type of content down the road.
Both SEO and
content writing are important pieces to the puzzle, so it’s important to use
quality techniques for both to ensure higher traffic and engagement on your
website. If you have any questions about SEO, content or how they work
together, feel free to contact us for more SEO writing tips!
Submitted by
Erica Machin, Titan Growth
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